Is it worth hiring a digital product development agency?
Is it worth hiring a digital product development agency?

We all know highly successful websites, apps, and video games such as Angry Birds, Facebook and WhatsApp. However, on the other hand, others find it terribly difficult to become fairly well known. Even some that we have all used have ended up disappearing, such as the forgotten Messenger and the Terra chat, etc.

One of the reasons why some are successful and others not so much is because the former are designed with the user who is going to use them in mind. Before starting to design what they are going to do, they think about who is going to use it and what use they are going to give it. Then they create the product with those people in mind. This is the main benefit of hiring a product development agency. This way of working and designing digital products is known as User Experience, and it is the one that ensures that the entire relationship between the person and the digital product is positive.

For a product to offer a good user experience, it must be useful, usable, and desirable, that is, a product that is pleasant to use and adds value. And all these qualities must be for that person to whom we want to offer our product, not only for us. Knowing how to put yourself in the shoes of the person who is going to use it is vital for the app or web success.

In the end, usability is vital since it is totally linked to Return on Investment. The more “usable”

, useful and desirable a website, an app, etc., is, the easier it will be for you to achieve your goal.

To achieve success with digital products, it is necessary to carry out the design process based on 6 phases:

  1. Investigate: it is necessary to be very clear about the business objectives and what the user needs. We have to know his tastes, needs, and desires.
  2. Conceptualize: we organize the data from the previous stage, clearly defining our objectives, making a SWOT analysis (Weaknesses, Threats, Strengths, Opportunities), the user and its needs. Once we have clear information, we have to choose what we are going to use in the digital product so that the user can understand and manage it. In this phase, we only work with the information.
  3. Design: a design of the interface or screen is first made, where the user can interact with it. Then we would have to design the graphic part, which is the most emotional part with the textures, images, etc., so that everything is consistent.
  4. Evaluate: through various techniques, we evaluate whether the design carried out is the ideal one to achieve the proposed objectives. Some of the techniques are carried out in the laboratory, or remote user tests are carried out, or heuristic evaluations, etc.
  5. Develop: With the information we have obtained in the evaluation, we implement and begin to develop the product itself.
  6. Measure: We analyze the digital behavior, that is, we measure the digital product with user behavior data.




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