Services provided by Hattrick
Services provided by Hattrick

Hattrick is an outstanding IT firm that provides several services related to technology. Among its services, we can find Product Ideation & Strategy, Mobile and Web Development, Staff Augmentation, UX/UI Design and Wearables & IoT.

At the firm, they know that a new digital product is different from established market solutions such as already released and widely used software. To conceptualize a new digital product, they believe that we must consider three key characteristics: user needs (design and problem to be solved), the technology (the technical stack that can be implemented and at the same time be robust and scalable), and the business model (which implies brand positioning, ROI and product pricing). The intersection between these three elements constitutes a successful digital product, which can support a new business that starts with an entrepreneurial idea or even an evolution of a business already established in a traditional company.

Hattrick mainly serves medium-sized companies that seek innovation and larger companies that start their digital innovation journey and are looking for partners to carry out this process. It also serves some small companies which generally look for a partner to support all three fronts of a digital product: mapping customer needs, defining the technical stack and positioning the product in the market. In these cases, companies need partners composed of holistic knowledge teams, with a systemic view. In large companies, on the other hand, the business model pillar is already mature, starting from an operation that is already successful outside the digital context or from business models that are synergistic with digital innovation within organizations.

At the firm they believe that the refinement of user needs is necessary for both large enterprise projects and for start-up and smaller enterprise projects. For mapping user demands, the most common services are related to UX Research, involving interviews and tests with users, and services that define the design guidelines of product interfaces in relation to the UI.

In both company profiles, the technical concern about the scalability of the solution in the future is quite common, as well as about the maintenance costs with the growth in the number of users. Thus, it is mainly in the technical aspect that a tech expert like Hattrick can help a lot.

Regarding Wearables technologies, these are any technological device that can be used as an accessory or that we can wear. Among them, currently, the most popular are smartwatches and smart bands, devices that have health monitoring as their main features. However, wearables are not just about health. For example, wearables can be helpful for tracking notifications, cell phone calls, calorie expenditure, blood oxygen level, weather forecast, GPS, reminders, blood oxygen level, and others. That is, wearables are multitasking and disruptive, as they are changing the ways in which we play sports, make payments, interact with digital spaces and even how we sleep.


Thanks to sensors, it is possible to measure a series of user activities: sleep and heart rate monitoring, step counter, sedentary alert and other infinities. For this, the accelerometer is an essential sensor that contributes a lot to these analyses, as it measures oscillation level. That is, itis configured to perceive movement and inclination, and it notices when we take a step or when we are very still.

This same logic applies to sleep monitoring, although there are other sensors involved in this feature. Heart rate also influences this analysis, as the device’s sensors perceive the low in the user’s metabolism and, therefore, understand the sleep level. In summary, wearables provide many functionalities, ranging from health monitoring to fashion uses.

Regarding if wearables are IoT (Internet of Things) devices, they may be or not. The fact is that wearables emerged as a symptom of digital transformation and the creation of IoT devices, but not all of them have an internet connection. That’s why it’s hard to make that statement.

Smart bands are wearables that depend on cell phones, as all the information collected by them can only be fully accessed through smartphones, transmitting them through Bluetooth. Therefore, they do not connect to the internet. Meanwhile, smartwatches have a certain independence, being able to have a wireless connection. The important thing is to keep in mind that internet access is the factor that configures devices as IoT.

The usefulness of wearables for daily life and sports activities is undeniable. After all, important information can be accessed even faster using a smartwatch or smart band, for example. In addition, health care is also a key point in the performance of this type of devices.




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